Baroque and Roll
Bradmore Square, London W6 9BW
CLIENT
CBRE
PROJECT STATUS
Complete 2019
SECTOR
Commercial
#BaroqueandRoll
Tasked with activating and animating the public realm in Bradmore Square to create a new visual identity for the site to benefit the businesses facing into the square, our design draws in fresh footfall to discover a new inclusive destination space in the heart of Hammersmith.
A sheltered site, it was a nondescript gateway route for pedestrians arriving and leaving Hammersmith Tube Station at the Broadway into the surrounding area. The creation of an inviting, open space to dwell in, transforms this use and created desirable business unit locations.
Our design takes its inspiration from the Baroque façade of Bradmore House which faces into the site and its helical staircases which inform the squares existing layout. Our aim is to unify the square, bringing the focus from the multi-storey 1980’s Broadway building, down to a more human scale, whilst framing the entrances of the outward-facing commercial units in the main Broadway shopping centre building.
PARTNERS & SUPPORTERS
