Pharmacy of House Plants

RHS Chelsea Flower Show 21st – 26th September 2021

Royal Hospital Chelsea, London, SW3

CLIENT

Patch Plants & The RHS

PROJECT STATUS

Complete

SECTOR

Events

#PharmacyofHousePlants

The ‘Pharmacy of House Plants’ was born via our teams’ discussions surrounding the benefits of house plants and how green spaces, interior and exterior, are vital to our health and well-being. We are delighted the RHS Chelsea Flower Show judges awarded our showcase installation a SILVER-GILT Medal and remain very thankful for the opportunity to design and deliver an impactful, on-brand installation for our clients, Patch Plants.

Our experiential showcase imagined a contemporary interpretation of a traditional pharmacy to explore the biophilic benefits of house plants. A curious building set in a sheltered tree-lined street was occupied by a most unusual ‘pharmacy’. Rather than displaying tonics or pills to offer relief to your ailments, this store showcased a cornucopia of stunning plants. These plants symbolise the psychological balm to what ails you. They dispensed biophilia; visually and subconsciously, gently imparting mental health support, applying physical benefits, and improving mood.

TEAM:

Creative Director and Co-Designer; Mak Gilchrist

Lead Designer; Pascale Duval

Producer; Maree Featherstonhaugh

Sponsorship, Materials and Production Support; Patch Plants

Photos by JP Masclet

Screenshot 2021-09-13 at 13.56.13

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